Data just in for December on IGB’s casino dashboard sees a few new movers and shakers.
On the deals front, PariPlay has been the most consistent aggregator of new content across the last six months, landing deals with eight studios. From a studio perspective, Evoplay Entertainment is now on top having agreed terms with seven aggregators recently, including the likes of Playzido, InPlayNet and EGT.
The charts below are interactive and and users can filter by name and date, for example. Each can be viewed in full-screen by clicking on the diagonal arrow in the grey bar below.
Biggest aggregator dealmakers
Looking back at 2020 overall*, Playson and EveryMatrix were star performers in their respective roles as studio and aggregator dealmakers, the first expanding its distribution considerably and the second its breadth of content.
But topping the charts last year and worthy of more than a special mention is Salsa Technology, who was the busiest aggregator and the biggest studio dealmaker. They clearly define themselves as both content producer and platform provider, notching up over 25 deals in the sector, half with studios to access new content and half with other aggregators, giving them access to new markets and operators. Nifty footwork Salsa!
Biggest studio dealmakers
We all skim the headlines of aggregator A doing a deal with studio B, but this broader perspective on deal-making, courtesy of egamingmonitor.com, is invaluable. Despite the lack of conferences and restrictions on sales trips, some organisations have adapted well to online networking. With no immediate end to lockdown/restrictions in 2021, those organisations which are good at sealing deals virtually will win the race for breadth of content and distribution.
On the slot front**, Pragmatic Play had a strong December, winning the Christmas charts battle. Their Christmas Carol Megaways came straight in at no. 4 and also helped two of their older Christmas hits make a return (Sweet Bonanza Xmas and Leprechaun Carol). Red Tiger’s Power Reels upgrade of Jingle Bells and Betsoft’s Santa’s Shop also made it into the top 20.
Top 20 games by distribution
Pragmatic’s Wild Wild Riches also joined their staples Wolf Gold and Chilli Heat in the top 20. New in too is Just For The Win/Microgaming’s title Silverback Multiplier Mountain, reaching 6th place, just days after launch. Microgaming and/or its independent studios make up most of the other top spots.
Perhaps as there’s less Christmas cheer this year, the same three games still hog those top three spots, so Christmas cracker hats off to NetEnt (Starburst), Big Time Gaming (Bonanza) and Play’n GO (Book Of Dead) for their consistent appeal.
*Data on deals by month was collected from April 2020 onwards. Deal relationships between companies from all time are available on other charts, just not available monthly. Note that only deals reported on company websites or in the gaming press are collated.
**The chart on the IGB casino dashboard excludes live games and table games. Game rankings for our top 20 chart are determined by the number of game appearances on the casino homepages of 1000+ casino sites. To see other charts including live and table games, or to filter by operator type and size, see our partner’s site, egamingmonitor.com.
About the data
- Top 20 games by distribution ranks all games (excluding table games) on operator sites by the number of operators that feature those games on their main casino page.
- Biggest studio dealmakers covers B2B deals between studios and aggregators
Biggest aggregator dealmakers covers these same deals but from the aggregators’ perspective
About eGaming Monitor
For 80 more charts with plenty more data, biggest dealmakers of all time, studio/operator deal analysis, game rankings by position on operator pages, table game comparisons, market shares by brand, country, domain and much much more, see our official data partner’s site at www.egamingmonitor.com
Egamingmonitor data supports three key supplier decisions: how to increase the number of operators and aggregators distributing games, how to achieve better exposure on sites where you are at least ‘listed’ and how to add more and/or better performing games to your portfolio.
Egamingmonitor also has a set of operator reports, which allow sites to benchmark their game portfolio with peers: how many (and which) studios or games do other operators have, and, of these which seem to perform best? Does this vary by game type, by country and so forth?