21bet launches online bookmaker service in the UK

21bet has become the latest brand to enter the UK internet gambling market by launching a new online bookmaking service in the region.

Developed in partnership with FSB Technology, the platform will be managed by a team of sports fans and industry professionals.

Consumers that opt to sign up to the service will have access to a sportsbook, as well as a fully featured casino, which is due to go live imminently with online and live dealer games.

Rob Lawson, spokesperson for 21bet, said: “We’re entering the online betting market to offer a viable alternative to the big boys and we believe there’s a clear opportunity for a no-nonsense betting proposition.

“21bet is all about simplicity, fun and providing an outstanding personalised service, with no over-complicated offers or gimmicks.

“The first-class desktop and mobile site will offer free insight and tips, but at its heart it’s all about the betting.

“We've worked long and hard to create a product that can hold its own against the best that the online gaming sector has to offer.

“The range of betting opportunities on offer will appeal to everyone from sportsbook novices to seasoned punters.”

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