888 Holdings has this week launched its 888poker brand in the regulated Italian market.
Punters in the country will be able to access the 888poker.it website via desktop, as well as the 888poker mobile applications on iOS and Android devices.
888 had already been active in the country through its casino and sports betting websites, both of which have been tailored for the Italian market.
888poker.it launched on 3 January with the full range of its poker variants including two recreational formats; Snap Poker, a high speed, fast-fold poker game and Poker Blast, an eight minute, four player poker game with a prize pool of up to €300,000.
According to Calvin Ayre, 888 will support the new launch with an extensive marketing campaign and a series of welcome bonuses for new customers.
Itai Pazner, cheif operating officer of 888 Holdings, said: “We’re delighted to bring our poker site to the Italian market, which fits with our strategy to expand 888’s presence in regulated markets and strengthens our position for the forthcoming pooling of players across selected European markets. Following the success of our sports betting and casino products in the market, it was a natural step to offer our poker brand to our Italian customers so they can enjoy all three products, seamlessly and in one place.”
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