Affiliate REPUBLIK rebrands as ALEA Affiliates

ALEA has opted to rebrand its Affiliate REPUBLIK programme as ‘ALEA Affiliate’.

The firm, which operates the SlotsMillion 3D virtual reality online casino, said the move forms part of a “strategic shift” that will help to boost its relationship with the business-to-affiliate market.

ALEA Affiliates will operate with a new logo and website design while its scale and scope has also been expanded to cover both the SlotsMillion and LadyLucks brands, the latter of which was acquired from IGT earlier this month.

Thomas Hernandez, affiliate manager at ALEA Affiliates, said: “Affiliates can still expect the same great tools, service, and revenue models as before, but with the option to drive traffic to additional brands.

“Our new-look programme, the launch of AFF Races, and the LadyLucks acquisition marks a new and exciting dynamic for ALEA.”

Alexander Tomic, co-founder of ALEA, added: “The rebrand to ALEA Affiliates forms part of the group’s wider strategy to expand into a global gaming company.

“ALEA Affiliates fits seamlessly with the ALEA brand, and is the perfect platform from which affiliates can work with our SlotsMillion and LadyLucks propositions.”

Related article: ALEA acquires LadyLucks.co.uk from IGT