Authentic signs roulette deal with Bethard Group

Authentic Gaming has agreed a content partnership with Scandinavian operator the Bethard Group.

Under the deal, Authentic will provide the company with its ‘Authentic Roulette’ product.

Bethard.com, which recently acquired a UK licence, will be able to offer players access to live roulette games streamed from four major casinos across Europe.

Customers will be able to sit at one of seven tables and also take advantage of the ‘Lucky Ball’ side bets game, which offers pay-outs of up to 120:1.

“Authentic Roulette is an innovative product that will allow us to better cross-sell sportsbook punters to casino. It really does bring the experience to life for the player,” Bethard’s head of products Adam Vella said.

Jonas Delin, managing director of Authentic, added: “Authentic Roulette and our suite of additional games move the needle for live dealer, porting players to the heart of the action and allowing them to experience to thrill and fun of the casino floor in a way that studio-based products simply cannot.”

The deal comes after Authentic also recently struck up a similar partnership with Mr Green.

Related article: Mr Green to expand with Authentic Roulette