ProgressPlay has agreed a deal to migrate its platform over to data-driven marketing specialist Beehive.
Under the agreement, white-label casino supplier ProgressPlay, which supplies over 100 skins with its full turnkey solution, will now integrate the Beehive marketing platform to provide data-driven retention and conversion support.
The move comes after a review of ProgressPlay’s marketing function.
“Operators using our white-label casino solution demand the very best in data-driven marketing, so it made sense for us to migrate to the Beehive platform,” ProgressPlay chief executive Itai Loewenstein said.
“We have been particularly impressed by Beehive commitment to industry-tailored marketing products, and we are excited to see what innovative new features will be added in the coming months.”
Adi Dagan, founder and chief executive of Beehive, added: “It is significant that another large-scale, successful B2B supplier has committed to integrate the Beehive marketing platform.
“We made a strategic commitment to servicing B2B clients, as well as B2C operators, and this latest agreement shows that we are the number one choice for platform providers.”
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