Betfair and Be The House unveil ‘Cash Out Roulette’

Gaming company Be The House has announced the launch of ‘Cash Out Roulette’ with Betfair.

The product, a new take on classic roulette games, offers bets over consecutive spins of a roulette wheel, in addition to the traditional single spin roulette.

Players can place bets on outcomes such as the appearance of a certain number in the next 10 spins or 18 red numbers in the next 25 spins, with the ability to cash-out during a multi-spin bet.

Betfair is the first operator to go live with the product, although Be The House said other companies are due to launch the service in the coming months.

Seth Freedman, chief executive and co-founder of Be The House, said: “We genuinely believe that Cash Out Roulette is the most ground-breaking development in roulette’s 300-year history.

“I don’t come from a gaming background, and when I was researching the industry for my latest book it didn’t make sense that roulette is essentially over after each spin.

“The beauty of Cash Out Roulette is that it doesn’t cannibalise those players who love traditional roulette, it simply offers an exciting new alternative.

“We’re delighted to have Betfair on board and the reaction from those that have seen it within the industry has been amazing.

“We’re confident that we have created something that will change the way roulette is played forever.”

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