Betsson has unveiled a new front-end technology to improve its mobile casino service.
‘One Betsson Group’ (OBG) will be used in combination with a new design and layout to enable the mobile casino to feature more than 800 games, which the firm said makes it the biggest of its kind in the world.
OBG will be a component layer that sits between the proprietary technology platform Techsson and the different brand front-ends.
Ulrik Bengtsson, president and chief executive of Betsson, said: “The success of Betsson Group’s multi-brand strategy is dependent on a scalable technology.
“The introduction of Techsson reduced platform cost per user; OBG is taking scalability to the next level as it makes improvement of the user experience more efficient.
“We firmly believe this casino is bringing Betsson.com to the forefront of the industry – and the rest of the Betsson brands are to follow suit.”
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