Better Collective has completed the acquisitions of CasinoLounge.co.uk and WettPortal.
The CasinoLounge.co.uk deal represents the company’s first acquisition in the UK market and Better Collective, which develops digital platforms for betting tips, bookmaker information and online gaming communities, said the move will support its Bettingexpert.com businesses that is already active in the UK.
Better Collective also said the acquisition is mutually beneficial for all parties, as its experience and resources will help develop CasinoLounge.co.uk further as Cashmio focuses on their own Casino business.
Michal Kopec, head of M&A at Better Collective said: “As an established affiliate, known in the UK market and with UK being a primary market for Better Collective we are happy to expand our portfolio with CasinoLounge.co.uk.
“We believe this will be a good step in our M&A activity, and that we have found a right moment for the two parties to enter into such an agreement that will see both sides benefit from this contract.”
Meanwhile, Better Collective has moved to enhance its presence within the German-speaking market by acquiring Austria-based WettPortal.
Better Collective said Wettportal sites will now be run through the SportFreunde office in Austria.
Better Collective acquired Hebiva Beteiligungen, owner of affiliate SportFreunde Informationsdienste, in June of this year.
“Wettportal is another strong addition to our German-speaking portfolio, further improving our position in this important market,” Kopec said.
“It’s an established brand with big potential, which we can now explore further using our existing resources and know-how; we believe we will be able to build on the successful operation and drive the business forward.”
Related article: Better Collective acquires Hebiva Beteiligungen