BoyleSports partners with Aspire as it prepares to enter Netherlands

| By Laura Gumbrell
Stolkholm-listed gaming supplier Aspire Global has secured an agreement to take Boylesports online in the Dutch regulated igaming market.

Aspire Global has signed an agreement to provide its platform solution including managed services to Irish and UK online operator BoyleSports for its planned entry in the Netherlands when it receives a licence.

The deal will see Aspire Global provide its full turnkey platform solution including managed services, casino games and sports betting through its BtoBet sportsbook. The partnership also includes Aspire Global’s CRM system, AspireEngage.

BoyleSports is Ireland’s largest independent retail bookmaker with over 350 retail branches throughout Ireland and the UK. By partnering with Aspire Global, its Netherlands platform will be supported with all Dutch-speaking customer support and the relevant tools for the compliant onboarding of Dutch players.

Mark Kemp, BoyleSports CEO, said “While planning for our entry into the regulated Dutch market, we were in search of a partner who could provide us with a future-proof, high-quality, turnkey solution. We have in Aspire Global found the perfect partner who will support us with leading technology, exciting games and all the localised player support we need. This will enable us to focus on the player experience and branding of our new business in the Netherlands.”

BoyleSports plans to operate in the Dutch market through its own licence. The operator is today licensed in the UK, Ireland and Gibraltar and plans to submit its Dutch licence application shortly.

“The partnership with BoyleSports is a significant confirmation of the strengths of Aspire Global’s complete igaming offering. We are very excited about this opportunity to support BoyleSports – one of the industry’s most established brands – when planning to enter the newly regulated Dutch market,” said Tsachi Maimon, chief executive of Aspire Global.

The Netherlands opened its regulated online gambling market back in October, after Covid-19 delays.

Due to strict restrictions issued by the Dutch regulator de Kansspelautoriteit (KSA) the market originally opened with just 10 licensed operators, as operators that took any Dutch customers in the prior two years could not be approved to launch. Unlicensed operators, meanwhile, were told to block all Dutch customers.

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