Caesars Entertainment names Sigala as CMO

Caesars Entertainment has announced Ruben Sigala as its new chief marketing officer.

Sigala moves into the role after serving in the position on an interim basis since May 2016, although the appointment remains subject to regulatory approval.

Prior to joining Caesars in 2005 as chief analytics officer, Sigala spent time in the cruise line industry and as a consultant in Ernst & Young’s National Cash Management Practice.

Mark Frissora, president and chief executive for Caesars Entertainment, said: “During his 11-year career with the company, Ruben Sigala has led Analytics, Pricing, Yield and Revenue Management functions, and launched customer segmentation, big data and performance management platforms which have played key roles in our recent operational accomplishments.

“As interim CMO, Ruben has demonstrated the critical leadership and executions skills necessary to lead our marketing teams' pivotal role in our long-term success, and to collaborate effectively with our property and corporate leadership teams as we prepare to emerge from the CEOC bankruptcy process.”

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