Malta-based online operator Casumo Group launched its first pure pay and play casino product, Kazoom Casino, powered by the Gaming Innovation Group (GiG) platform.
Pay and play casinos, pioneered by payment solutions provider Trustly, allow customers to take part in a 'no frills', gameplay-focused gambling experience.
With KYC requirements undertaken at the point of registration, players are able to deposit, play and withdraw with ease, more quickly than through a usual online casino platform.
The concept has been growing in popularity among operators and customers alike since its introduction. GiG launched its first pay and play product, GutsXpress, in 2018.
Through its relationship with Trustly, Kazoom Casino also offers no-registration play and quick withdrawals to customers.
“To differentiate in a crowded space, we put our focus on building a distinctive and dynamic brand that brings a new energy to the market and stands out from the rest—something we do best,” Casumo chief executive Shelly Suter-Hadad commented.
“Kazoom Casino is an exciting building block in our group’s expansion, bringing to fruition yet another component of our multi-brand strategy.”
The pay and play product joins Casumo’s existing portfolio of Casumo, Dunder, and the recently-acquired Casino Secret.