The appointment sees Broda continue his career in the industry, having previously worked with horse racing trader Coral and Bet365, where he worked as a business analyst.
Before moving to Checkd he also worked as product owner at Sharp Gaming.
Broda has been appointed to oversee product development and deployment within the group’s Checkd Development division, which recently delivered a fully rebuilt future-proofed platform for Sky Sports Fantasy Football.
The news comes after Checkd Group launched its new US-centric sports betting website, amid a number of new deals.
Adam Patton, managing director at Checkd Development, said: “We are in the middle of what is a pivotal moment both for Checkd Group’s growth and that of the sports betting industry as a whole.
“The appointment of Dan, with his extensive background and industry knowledge, is a further sign of our growth ambitions around product development. In building on excellent foundations, we believe Dan is the right person to oversee our operations.”
Broda added: “Checkd Group has built a deserved reputation based around an intimate knowledge of its large sports betting community and delivering products that serve to meet that community’s needs.
“With the US launch around the corner, this is a fascinating time to be joining an ambitious and fast-growing company and I look forward to helping delivering the best possible products to our customers and partners worldwide.”