Core Gaming pens content deal with Paddy Power Betfair

Core Gaming has brokered a game distribution deal with Paddy Power Betfair.

Under the agreement, an initial selection of five Core Gaming titles will be made available across the recently-merged operator’s platforms.

Content on offer will include ‘Scratch 4’, ‘Sky’s the Limit’, ‘Beehive Bedlam’ and ‘3 Card Brag’.

Due to launch with Paddy Power Betfair in May, Core said the initial roll out of games will mark the start of a long-term relationship with the operator, with the launch of more content being discussed for later this year.

Justin Chamberlain, chief executive of Core, said: “Paddy Power was the first customer we sold content to back in 2006 with our historic ‘Reverse Auction’ service.

“To have come full circle and now include them in our list of prestigious tier-one UK customers is a fitting milestone for our 10th year in the industry.”

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