German-facing online casino DrückGlück.de has launched a television marketing campaign as part of an effort to enhance its presence in the country.
The company is expected to spend up to €4 million ($4.2 million) in the first two months of the project, with DrückGlück to appear on all major television stations in Germany.
DrückGlück.de is powered by SkillOnNet and offers players access to more than 600 slots.
Michael Golembo, sales and marketing director at SkillOnNet, said: “We are taking the brand from the relatively unusual and unique TV show concept on one channel and continuing the momentum with this massive, full throttle, all-out television campaign that will make DrückGlück a household name in Germany.
“It will build on the excellent traction the brand has already achieved and we anticipate DrückGlück becoming the No.1 casino in Germany within the next week or two.”
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