Gambling.com targets US market with new launch

Gambling.com has expanded its services into the US market by rolling out a new, localised version of its platform.

With an initial focus on New Jersey, the site will cover regulated online gambling from all US states that opt to legalise such activities in the future.

The US-facing platform will feature gaming industry news and online product reviews, with a focus on the ongoing changes regarding US gambling regulation.

However, unlike other localised versions of the website, the US platform will not offer sports betting as it remains illegal in the country, with the exception of the state of Nevada.

Charles Gillespie, chief executive of Gambling.com, said: “There is great excitement in the organisation about the release of Gambling.com for the American market, as this company was founded by Americans and there are more Americans on the management team than any other nationality.

“We have been waiting since we started in 2006 for meaningful regulation to take place in the US and while the market is still small, we feel like now is the time to get involved.”

Gillespie also spoke about the possibility of adding sports betting services to the platform in the future, should the Supreme Court rule in favour of New Jersey in its bid to overturn the 1992 Professional and Amateur Sports Protection Act (PASPA), which prevents states from allowing sports betting.

“2018 will be an exciting year with the forthcoming ruling by the Supreme Court on PASPA, which if it goes in favour of New Jersey, could result in widespread legalisation of online sports betting,” Gillespie said.

Confirmation of the expansion comes after Gambling.com last month moved to enhance its senior management team by appointing Fredrik Burvall, formerly chief executive of Cherry AB, to its board.

Related article: Gambling.com adds former Cherry CEO to board