The launch is an extension of a previous collaboration between Gaming1 and global hospitality company Delaware North that led to the creation of supplier Gamewise, which started operating in the US in 2021.
The new product is the online brand of Southland Casino Racing. It allows bettors across the state to participate in sports betting on Southland Casino Racing’s online website and through iOS and Android apps.
To celebrate the launch, new uses of the Betly Arkansas sportsbook can claim a risk-free bet worth up to $250.
Commenting on the deal, Victor Araneda, chief business development officer at Gaming1, said: “We’re excited to have launched in one of the most important markets for our partner, Delaware North. It’s encouraging that the collaboration has produced some amazing business opportunities in such a short amount of time.
“We look forward to continuing this momentum in our professional relationship with future initiatives that will see Gaming1 further enhance its foothold in the North American market.”
Luisa Woods, Delaware North vice-president, added: “Thanks to the strong relationship we have forged with Gaming1 via our Gamewise joint venture, we’re providing Southland patrons and Arkansas locals with the opportunity to enjoy sports betting at their fingertips.”
Dave Wolf, general manager at Southland Casino Racing, added: “Adding the Betly online sportsbook to our gaming options lets us bring the excitement of sports betting to our patrons wherever they are and enhances the value of our successful retail sportsbook.
“This is great news for both existing and future guests right across the great state of Arkansas.”