GAN signs Simulated Gaming deal with Native American operator

GAN has entered into a partnership with Native American casino operator Oneida Indian Nation.

Under the deal GAN will launch its Simulated Gaming social gaming solution at Oneida-operated Turning Stone Resort Casino in Verona, New York.

GAN announced the agreement in June but has only now disclosed the identity of its client.

The Turning Stone becomes the second client in New York and the fourth Native American customer to sign up for the Simulated Gaming product.

Dermot Smurfit, chief executive of GAN, said: “We expect to greatly strengthen Turning Stone’s patron relationships in an increasingly competitive regional market.

“Placing Turning Stone’s highly-regarded loyalty programme at the heart of the consumer proposition will likely result in high levels of online engagement from an audience of casino patrons who are already highly promiscuous online with competing social casinos.”

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