GVC appoints new head of bingo to lead Cashcade brands

GVC has appointed Adele Lawton to its newly-created position of group head of bingo.

The former head of bingo at Bet365 and Sky Betting and Gaming, who also led Gamesys’ Jackpotjoy from 2010 to 2013, joins GVC after two years as operations director (Europe) of Betable, which fuses real money and social gaming.

She has also held a number of other senior roles within the gaming industry, including head of marketing at Betfred and commercial director at Playtech.

GVC said that Lawton would be responsible for Cashcade operations, including Foxy Bingo, which it absorbed following its acquisition of Bwin.party earlier this year.

Kenneth Alexander, GVC’s chief executive, said: “Adele’s appointment reflects our strategy to attract the best in the industry. Her considerable experience will help drive our growth ambitions for our portfolio of bingo brands including the iconic Foxy Bingo.”

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