Home > Casino & games > GVC extends B2B partnership with Danske Spil

GVC extends B2B partnership with Danske Spil

| By iGB Editorial Team
Deal to supply online gaming and poker content has been in place since Danish online gaming market opened in 2012

GVC Holdings has agreed an extension to its supply agreement with Danske Licens Spil, the regulated market subsidiary of Danish state-owned gaming operator Danske Spil.

The multi-year agreement will see GVC continue to supply Danske Licens Spil (DLS) with online gaming content, including titles from third-party suppliers and exclusive titles developed by the operator’s in-house studios.

It will also continue to provide the Danish iGaming market leader with online poker software.

The extension sees the partners continue a relationship first established in January 2012 by bwin.party, which has since been acquired by GVC, when the Danish iGaming market first opened. This original three-year deal was then extended in 2015.

“Having supplied poker and casino games to DLS since 2012 we are thrilled to extend our relationship once again,” GVC head of client services Ian Turnbull said. “Danske Licens Spil is the clear market leader in Denmark and we are delighted to be their long-term partner of choice.”
Danske Licens Spil director of product management Søren Schneider added: “Danske Licens Spil has been a strong market leader in the liberalised Danish market since 2012.

“One of the reasons for our continual growth is our strong relationship with the GVC Group. With access to their casino and poker platforms combined with our joint exclusive content development it was a logical decision to extend our relationship for three more years.”

GVC’s B2B division currently works with a small number of high-profile clients, including Pari-Mutuel Urbain in France, and the Borgata Hotel Casino & Spa in New Jersey.

It has also established a joint venture with MGM Resorts through which it aims to power the roll-out of sports betting and online gaming for land-based partners across the US.

Subscribe to the iGaming newsletter