GVC unveils casino studio ‘The Clubhouse’

GVC has reiterated its commitment to the live casino market by launching a new, dedicated casino studio.

‘The Clubhouse’ will offer live table games across the group’s portfolio of gaming websites, with GVC describing the move as the “most significant upgrade” to its live offer since the acquisition of bwin.party.

GVC said that the new studio has been designed to accommodate its multi-brand offering, with platforms such as bwin, PartyPoker and PartyCasino, as well as select B2B partners, set to benefit.

The Clubhouse, which will feature a selection of blackjack and roulette tables, took six months to create from initial concept to launch, and was developed in partnership with the My Agency consultancy and Evolution Gaming.

In addition, the studio will offer three ‘windows on the world’, which feed looped video, capable of transporting users to various exotic locations around the world.

Liron Snir, chief product officer at GVC, said: “We have spent much of the last year improving the breadth and depth of our casino product suite, adding hundreds of new games to our line-up.

“While this has been happening, we have also been focused on bringing a similar level of improvement to our live offer.

“With The Clubhouse, we have done just that and we now have a service that is at the cutting edge of the industry.”

Related article: GVC relaunches PartyCasino brand