i-pools launches fantasy racing game after investment round
Social pool betting operator i-pools has launched a new, free-to-play fantasy horseracing game with a jackpot prize of £1m (€1.2m/$1.3m), while Matt Steer has been named chief executive of the business, after it closed a new funding round.
The new game challenges players to correctly predict the winner of a series of races at this year’s Cheltenham Festival, which runs from March 12-15.
The game will be distributed across the i-pools network to clients, with the main jackpot available to any customer of i-pools or its clients.
i-pools will run the game in partnership with RISQ and its iGaming Insurance Platform iGiP, which manages over £40m worth of jackpot games with i-pools.
The 2019 Cheltenham Festival is the first edition of the event since the expiry of the Tote monopoly on UK horseracing. To mark the occasion, i-pools will also increase the weekly prize fund for its £1 daily fantasy racing pools to a minimum of £3,500.
i-pools will launch the game after it completed another round of investment, with the new funds to used support its continued development and growth.
Shortly after closing this latest round, i-pools announced Matt Steer, former head of sportsbook at Coral, as its new CEO.
Speaking about joining i-pools, Steer said: “i-pools has built a very powerful and versatile pools based gaming platform capable of delivering a virtually unlimited variety of game formats across any sport or live event for any kind of client, be it betting or free-play, white label or integrated solution.
“I’m delighted to be taking the reins and we already have a number of very exciting partnership opportunities in the pipeline.”
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