iGB Affiliate London to reflect growing potential of US market

| By Marese O'Hagan
iGB Affiliate London's 2022 show will be attended by a number of North American industry professionals, according to the latest show data.

The latest figures released by Clarion Gaming show that 42% of professionals attending this year’s show on 13-14 April at the ExCel London are registered in and operating throughout the US.

In addition, data shows that 78.9% of those currently registered to attend are categorised as final decision makers.

Figures from iGB’s principal data partner H2 Gambling Capital have forecasted 200% growth in the total addressable revenues for affiliates in North America over the next five years, compared to the global figure of 68%.

Add the new states either launched or launching, such as NY which had $1bn staked in 16 days, and you get the picture of an extremely buoyant market.

“We are still 10 weeks from going live and I’m delighted that the figures are looking strong, and positive for both our exhibitor and visitor communities,” said Naomi Barton, portfolio director responsible for iGB Affiliate. “Lead events such as iGB Affiliate London serve to reflect the dynamics of the industry sectors that they serve and the uptick in US pre-reg figures is a manifestation of the market dynamics impacting the affiliate sector in North America.”

“We are tracking comfortably ahead of the pre-reg figures for 2020 which represents positive news for the 160+ exhibitors already confirmed for iGB Affiliate London, who will be occupying 6,265 sqm of net floor space across three halls at ExCeL London.”

iGB Affiliate London allows affiliates to connect via networking and business-led opportunities. Its sister event ICE London, which will take place at the ExCel over 12-14 April, is the biggest B2B event in the gambling industry.

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