iSoftBet has signed up its latest partner after agreeing a content and distribution deal with Pariplay.
Having recently announced deals with the likes of BGO, Pragmatic Play and Ainsworth, iSoftBet has now added to its Game Aggregation Platform through the incorporation of Pariplay’s games.
iSoftBet’s own content, including the recently-released Platoon Wild and more than 120 other HTML5 and Flash titles, will also be available through Pariplay’s own FUSION platform.
“Our content partnership with iSoftBet will extend the reach of our own portfolio of games into new European and international markets,” said Adrian Bailey, general manager at Pariplay.
“At the same time, iSoftBet’s content, which includes many state-of-the-art branded games and an important focus on mobile gaming, will expand and diversify our own FUSION content network.”
Pariplay has a portfolio of more than 100 branded and proprietary online slots, instant win and scratch card games.
Michael Probert, head of business development at iSoftBet, said: “We are pleased to be a strategic content partner with Pariplay and look forward to showcasing our best-performing games to the industry with this integration.
“We share the same vision of providing our customers with leading technology and product enhancements to meet their requirements.”
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