Sports betting was the best performing vertical in the dot.it market last month, with GGR rising to €51.48m from €47.59m in June, a healthy 8% rise month-on-month and a more substantial 35% increase on the same month last year.
Overall, however, the market was somewhat lacklustre, with total online GGR up only slightly to €120.57m from €116.25m the previous month. July's total represented a 25% rise on the same month the previous year.
Casino was broadly flat during the month, rising just 1.4% to €56.26m, and with sports betting's much stronger performance the latter is moving towards establishing an equal market share to casino. For July, casino made up 46.66% of the online market, while sports betting accounted for 42.70%.
PokerStars continued to lead the online casino market, gaining enough market share to take it above 10% for the first time. Whether its reign can continue once the advertising ban comes into play remains to be seen as those Italian operators with retail operations are expected to grow their market shares thanks to their ability to promote their brands in stores.
The important of retail outlets can be demonstrated by the charts related to sports betting market shares. In online, Bet365 accounts for a huge 20.1% of the market, but once retail and online operations are combined, its share falls to 9.1%.
Click on the drop down options below to compare how Italy's igaming market has performed on a monthly or annual basis. Revenue figures for online-only sports betting start from October 2016, with operator market shares from May 2017.
All data and figures are processed by leading European corporate advisory firm Ficom Leisure, a specialist in all segments of the betting and gaming sector.