Italy iGaming Dashboard – December 2017: Bet365 back on top in betting

Bet365 reclaimed top spot in online sports betting in Italy in November, as a €135.7m monthly return from the dot.it market saw the online GGR generated by licensed operators in the year to date break through the $1.2bn barrier. According to estimates exclusively provided to iGaming Business by leading gaming sector advisory firm Ficom Leisure, Bet365 claimed 16.8% of the €72.2m generated online in betting by Italian punters in December. The performance placed it comfortably ahead of Planetwin365’s 13.3%, ending the multi-channel operator’s reign at the head of the market which began in September.  The €12.1m in online betting revenues the Stoke-headquartered operator generated in November also gave it a 7.1% share of the total licensed market for sports betting in Italy, despite not having a retail presence in the country. In casino, Lottomatica edged ahead of Sisal, its market share of 9.4% putting it well ahead of one-time leader PokerStars, which claimed top spot in June little more than two years after adding casino to its product offering in the dot.it market. The dominant poker brand in Italy saw its share of November’s €48.2m online casino revenues slip back to 6.9%.  Click on the drop down options below to compare how Italy’s igaming market has performed on a monthly or annual basis. Revenue figures for online-only sports betting start from October 2016, with operator market shares from May 2017. All data and figures are provided by leading European corporate advisory firm Ficom Leisure, a specialist in all segments of the betting and gaming sector.