Italy iGaming Dashboard: October 2017 – Planetwin365 snatches sports betting lead; casino breaks €50m barrier
Planetwin365 has taken poll position in the Italian online sports betting market with a 14.9% market share, according to estimates exclusively provided to iGaming Business by leading gaming sector advisory firm Ficom Leisure.
Previous leader Bet365 lost ground as its share of the €48.07m GGR generated by online sports betting in the dot.it market fell from 17.95% in August to 12.99% in September – leaving it in second place.
Total gross gaming revenue (GGR) across all products, excluding bingo, saw a 34% increase from €82.89m to €111.08m in September.
Senior partner at Ficom, Christian Tirabassi, said: “The online Italian betting and gaming market continues its uptrend in September with 23% increase in online sports betting GGR and 12% increase in online casino GGR.”
Tirabassi said the increase in sports betting GGR had been driven by a bookmaker-friendly run of football results in September, while a large percentage of the growth in casino GGR was realised via the mobile channel.
Planetwin365’s online sports betting growth sent it to third place in sports betting overall, with 11.95% of total retail and online GGR in September.
Paddy Power Betfair made its first appearance on the top 10 operators for online and retail sports betting in September, its 3.37% of online-only sports betting equating to 1.38% of the total regulated sports betting market in Italy, an impressive achievement given it doesn’t run a retail business in the country.
Online casino contributed its highest monthly return to date since going live at the tail end of 2012, also breaking through the €50m barrier for the first time.
Lottomatica held on to its lead in casino, with 9.35%, while PokerStars lost ground slightly to Sisal in September, the latter claiming a market share of 8.51% compared to PokerStars’ 7.95%.
Both however were however down on their market share in the previous month, with Eurobet increasing its stake from 5.8% in August to 6.4% in September.
In poker, tournaments added 16%, from €5.9m to €6.86m, with PokerStars claiming 69.1% of this, as well as 42.84% of ring games, which grew a similar percentage to tournaments from €5.12m in to €5.95m in September.
Click on the drop down options below to compare how Italy's igaming market has performed on a monthly or annual basis. Revenue figures for online-only sports betting start from October 2016, with operator market shares from May 2017.
All data and figures are provided by leading European corporate advisory firm Ficom Leisure, a specialist in all segments of the betting and gaming sector.