Italy iGaming Dashboard – September 2018

The traditional Italian holiday month and the end of the World Cup boost enjoyed in the previous two months left Italy's igaming market looking flat in August.

Overall, total online GGR fell slightly to €119.13 from €120.57m the previous month. August's total did, however, represent a 22.9% rise on the same month the previous year.

Casino rose marginally to €56.46 from €56.26 in July, but sports betting fell to €49.96 from €51.58 the previous month. For August, casino made up 47.40% of the online market, while sports betting accounted for 41.94%.

Poker and bingo were fairly flat during the month. One interesting trend to note is that in both tournament and cash poker, the top three market leaders are increasing their combined share of the market. 

In tournament poker, PokerStars, Sisal and Snai have 64.85%, 6.93% and 6.36%, respectively, of the market, leaving 21.86% for other operators. In January other operators made up 24.7% of the market.

Similarly, in cash poker, PokerStars, Lottomatica and Sisal hold 42.13%, 7.13% and 7.09% shares, respectively. Other operators therefore account for 43.65%, down from 46.48% in January.

Click on the drop down options below to compare how Italy's igaming market has performed on a monthly or annual basis. Revenue figures for online-only sports betting start from October 2016, with operator market shares from May 2017.

All data and figures are processed by leading European corporate advisory firm Ficom Leisure, a specialist in all segments of the betting and gaming sector.