KamaGames Group has revealed plans to enhance its presence in China and the wider South East Asian market.
Daniel Kashti, chief marketing and commercial officer at the mobile social card games developer, said the firm has experienced a “two-to-three-fold” increase in player activity across China and South East Asia during the last 12 months.
Kashti also said that the region is moving in the same direction as the Western market, with more players turning to mobile gaming rather than Facebook.
“We have spent the last year exploring both mainland China and South East Asia, and decided that Q2 and Q3 of 2017 was the right time to begin to execute our plans,” Kashti said.
“We have been seeing a two-to-three fold increase in player activity in the region over the past 12 months, as well as encouraging trends continuing to appear.”
Kashti was speaking to delegates at the World Mobile Game Conference, part of the recent China Joy Exhibition in Shanghai.
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