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Caesars to rename Isle Casino Hotel Black Hawk under Horseshoe brand

| By Robert Fletcher
Caesars Entertainment has announced that it will rebrand its Isle Casino Hotel Black Hawk in Colorado and bring the land-based facility under the Horseshoe umbrella.
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Work to transform the venue into Horseshoe Black Hawk will begin this summer, with the aim of completing the transformation before the end of the year.

The casino, which will remain open throughout the project, will receive Horseshoe exterior signage, refreshed rooms and a reimagined casino floor.

In addition, Caesars sportsbook will partner with Brew Brothers to introduce a new sports betting experience for customers at the casino. 

“Isle Casino Hotel Black Hawk is the premier choice for gaming, dining and nightlife and the transformation into the iconic Horseshoe brand will only enhance the experience for our guests,” Isle Casino Hotel Black Hawk senior vice-president and general manager Norris Hamilton said. 

“We couldn’t be more excited to bring this legendary brand to Colorado and continue to offer unparalleled and elevated experiences.”

The announcement comes after Caesars last month reported $9.57bn (£7.25bn/€8.68bn) in revenue for its 2021 financial, a rise of 168.7% from 2020, with revenue from every division more than doubling.

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