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Magic Jackpot launches online gaming in Romania with GiG

| By Daniel O'Boyle
Magic Jackpot is set to launch online casino products in Romania through a new deal with Gaming Innovation Group (GiG) and its existing partnership with the country’s leading operator SuperBet.
Bucharest Romania

The Magic Jackpot brand currently offers gaming machines at 940 of SuperBet’s retail outlets in Romania and Poland. The brand then also expanded into igaming when SuperBet acquired online operator Lucky 7 last year, with SuperBet opting to use the Magic Jackpot brand name for its online operations in Romania.

“I am excited that we have gone to live in Romania with Magic Jackpot, a well-recognised local brand, with a retail footprint across the country,” GiG chief commercial officer Ben Clemes said. “GiG’s technical igaming platform combined with the local experience of Superbet and operational expertise at Magic Jackpot will provide a market-leading experience to their players.

“It’s a proud moment for GiG to power the launch of a new brand while entering another regulated jurisdiction, which we have seen accelerate over the past few years and we look forward to developing our presence further throughout 2021.”

Lucky 7 co-founder Magnus Petersson said it took a combined effort from Lucky 7, Superbet and GiG to produce the Magic Jackpot online product in Romania.

“The Romanian project started back in June and was a completely new market for us, but with the help from Superbet and GiG we managed to pull it off in eight months,” Petersson said. “Considering it is a highly regulated market, eight months is a great achievement we all can be proud of. 

“We’re fortunate to partner up with the largest sports betting and casino operator in Romania and among the top 30 in the world.”

  • Companies:
  • GiG

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