LeoVegas has entered into a partnership with English Premiership rugby union team Leicester Tigers.
The three-year agreement will from 2017 through to 2019.
LeoVegas will become the official betting and gaming partner of the club, with company branding to appear on the Tigers’ playing shorts and adult replica shorts.
The deal also includes official partner accreditation, media space at the club’s Welford Road home stadium, matchday tickets and VIP hospitality, as well as branding placement on pitchside perimeter boards.
“We have had the chance to meet with LeoVegas at its head offices, and we were hugely impressed with the setup and its people,” Tigers’ commercial director Andrea Pinchen said.
“We firmly believe that it is the premium brand in betting, and to be able to welcome another partner to the Tigers’ Family recognises the strength in the Tigers brand.”
Shenaly Amin, of LeoVegas.com, added: “This sponsorship deal is with one of the biggest rugby teams in the world and is a major statement of intent from LeoVegas.com which emphasises our commitment into becoming a leader in the sportsbook market.”
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