Metric Gaming and Bethard agree US joint venture

Sports betting solutions provider Metric Gaming has agreed a joint venture with Swedish igaming operator Bethard Group that will see the partners provide a B2B solution for the US betting and gaming market.

The joint venture, named Hard Metrics, will provide operators with a turnkey solution that powers both online gaming and sports betting for operators looking to move into the US.

Bethard co-founder and chief executive Erik Skarp explained that the joint venture was designed to make entering the US market less complicated for operators.
 
“With a one-stop-shop solution, I feel confident that we can now focus our energy on obtaining licenses and be readily accessible to operators in a timely fashion,” he said. “These are exciting times and we look forward to another successful journey.”

It will combine Metric’s full sports betting solution with Bethard’s igaming platform, provided via the operator’s B2B subsidiary Together Gaming. The Bethard product also incorporates a range of operational services such as customer support and payments.

“Metric is very excited by the prospect of working closely with Bethard to provide a compelling turnkey solution for operators to gain entry into the US market via one contract and one provider,” Metric founder and chief executive Martin de Knijff said.

“The strength of our combined offering will be suitable for both established sports betting operators and new operators alike,” he explained.