Microgaming renews bingo deal with Broadway Gaming

Microgaming has agreed to continue providing its bingo software to Broadway Gaming.

Since launching its ‘Butlers Bingo’ flagship brand in June 2010, Broadway has gone on to utilise the Microgaming software to roll out new sites ‘Glossy Bingo’, ‘Rehab Bingo’, ‘Dotty Bingo’, ‘Bingo Diamond’ and ‘Casino of Dreams’.

Microgaming’s software features multiple bingo variants, as well as a ‘Grumpy Granny’ achievement game, customisable jackpots and a selection of Bingo side games.

The software can also run on desktop or mobile.

“Since the company’s launch in 2010, we have had great success with our bingo offering; working with Microgaming has helped us to achieve this thanks to the quality of their bingo product, including a full suite of casino games, as well as their excellent customer support,” Broadway chief executive David Butler said.

“They also allow us to feed in to the product development, which is critical to ensure we provide the very best bingo experience to our players.”

Jean-Luc Ferriere, director of network games at Microgaming, added: “Working with Broadway Gaming from the offset has meant we have built a very strong relationship over the years.

“We’re delighted that the company has signed an extension and we look forward to working closely with them to ensure continued growth.

“We have some exciting plans for Microgaming bingo in 2017 and this deal is a great start to the year.”

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