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New Jersey iGaming Dashboard – April 2018

| By Joanne Christie
New Jersey enjoyed a record month in March with $25.6m in online gaming revenue, rising 16.3% on February and 18% on the previous March

iGaming Business and Ficom Leisure are pleased to present the New Jersey iGaming Dashboard, providing revenue and product metrics on the state's regulated market.

The data is updated monthly following the official release of figures from New Jersey's Division of Gaming Enforcement.

After a couple of flat months, New Jersey enjoyed a record month in March with $25.6m (£17.9m) in online gaming revenue, a 16.3% rise on February and an 18% rise on the previous March.

It was largely casino that led the large rise, with revenues from online casino games rising to $23.6m from $20.2m in February. Poker revenues were also up, albeit by a smaller amount, rising to $2.0m from $1.8m the previous month. 

Interestingly, Golden Nugget gave up some of its recent market share gains during the month, falling from 35.9% in February to 33.8% during March. Caesars Interactive, on the other hand, won back some players, with its share rising to 17.2% from 14.5% in February. Since November, Golden Nugget had been growing its share of the market but the cooling off last month indicates its ability to steal market share may have peaked. 

It's worth noting that within the five top operators by market share, there are a number of brands that sit under each licence.

For Borgata these include its own brands — Borgatacasino.com and Borgatapoker.com — as well as NJ.Partypoker.com, palacasino.com, palabingousa.com, playmgmcasino.com, playmgmpoker.com and scorescasino.com. Caesars' licence extends to CaesarsCasino.com, HarrahsCasino.com, WSOP.com and the 888 US brands: us.888.com, us.888poker.com and us.888casino.com.

Golden Nugget's includes GoldenNuggetCasino.com, nj-casino.goldennuggetcasino.com, betfaircasino.com and playsugarhouse.com, while Resorts Digital's covers its own brand — resortscasino.com — as well as those of PokerStars (pokerstarsnj.com) and Mohegan Sun (mohegansuncasino.com). Finally, as well as tropicanacasino.com, Tropicana's licence also includes virgincasino.com.

Ficom Leisure also provides exclusive monthly estimates on the Italian online market in the Italy iGaming Dashboard, including operator market shares across casino, sports betting and poker. It also provides quarterly figures on the Spanish online market in the Spain iGaming Dashboard and on the Danish online market in the Denmark iGaming Dashboard.

A European corporate advisory firm, Ficom Leisure is a specialist in all segments of the betting and gaming sector.

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