New Jersey iGaming Dashboard — August 2018
iGaming Business and Ficom Leisure are pleased to present the New Jersey iGaming Dashboard, providing revenue and product metrics on the state's regulated market.
The data is updated monthly following the official release of figures from New Jersey's Division of Gaming Enforcement.
The dot.nj market had its best month in history in July, with licensed intrastate operators collectively generating $25.9m. This represented a 14% rise on the previous month and a significant 25% rise on the same month last year.
It was casino that boosted the market and the vertical also hit a record high with GGR of $24.0m. Poker remained flat in July, with little change from the previous month.
In terms of market share, Borgata was the biggest riser last month, with its market share rising to 19% from 17.8%. New entrants Hard Rock and Ocean Resort took 1.3% and 1%, respectively, of the market with their so-far-small slice of the market appearing to have come from Tropicana, which saw its market share fall to 12.9% from 15.9% the previous month.
It's worth noting that within the five top operators by market share, there are a number of brands that sit under each licence.
For Borgata these include its own brands — Borgatacasino.com and Borgatapoker.com — as well as NJ.Partypoker.com, palacasino.com, palabingousa.com, playmgmcasino.com, playmgmpoker.com and scorescasino.com. Caesars' licence extends to CaesarsCasino.com, HarrahsCasino.com, WSOP.com and the 888 US brands: us.888.com, us.888poker.com and us.888casino.com.
Golden Nugget's includes GoldenNuggetCasino.com, nj-casino.goldennuggetcasino.com, betfaircasino.com and playsugarhouse.com, while Resorts Digital's covers its own brand — resortscasino.com — as well as those of PokerStars (pokerstarsnj.com) and Mohegan Sun (mohegansuncasino.com). Finally, as well as tropicanacasino.com, Tropicana's licence also includes virgincasino.com.
Ficom Leisure also provides exclusive monthly estimates on the Italian online market in the Italy iGaming Dashboard, including operator market shares across casino, sports betting and poker. It also provides quarterly figures on the Spanish online market in the Spain iGaming Dashboard and on the Danish online market in the Denmark iGaming Dashboard.
A European corporate advisory firm, Ficom Leisure is a specialist in all segments of the betting and gaming sector.