December saw Borgata maintain its 20.7% share of NJ-regulated online casino and poker, as the overall market grew by 25% year-on-year to nearly $250m
iGaming Business and Ficom Leisure are pleased to present the New Jersey iGaming Dashboard, providing revenue and product metrics on the state’s regulated market. The data is updated monthly following the official release of figures from New Jersey’s Division of Gaming Enforcement. In December, regulated operators in the dot.nj market generated $20.8m across online casino and poker, taking the total for the year to $245.6m, 25% up year-on-year. Borgata maintained its 20.7% share at the head of the market, with Caesars increasing its precentage of the market by two percentage points from November, from 16.3% to 18.3%, mainly at the expense of Resorts, which saw its share dip to 15.5% from 17.1% over the month. It’s worth noting that within the five top operators by market share, there are a number of brands that sit under each licence. For Borgata these include its own brands — Borgatacasino.com and Borgatapoker.com — as well as NJ.Partypoker.com, palacasino.com, palabingousa.com, playmgmcasino.com, playmgmpoker.com and scorescasino.com. Caesars’ licence extends to CaesarsCasino.com, HarrahsCasino.com, WSOP.com and the 888 US brands: us.888.com, us.888poker.com and us.888casino.com. Golden Nugget’s includes GoldenNuggetCasino.com, nj-casino.goldennuggetcasino.com, betfaircasino.com and playsugarhouse.com, while Resorts Digital’s covers its own brand — resortscasino.com — as well as those of PokerStars (pokerstarsnj.com) and Mohegan Sun (mohegansuncasino.com). Finally, as well as tropicanacasino.com, Tropicana’s licence also includes virgincasino.com. Interestingly, in December Caesars increased its market share by 2 percentage points, largely at the expense of Resorts Digital, which saw its share fall by 1.7 percentage points. Ficom Leisure also provides exclusive monthly estimates on the Italian online market in the Italy iGaming Dashboard, including operator market shares across casino, sports betting and poker. It also provides quarterly figures on the Spanish online market in the Spain iGaming Dashboard and on the Danish online market in the Denmark iGaming Dashboard. A European corporate advisory firm, Ficom Leisure is a specialist in all segments of the betting and gaming sector.