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New Jersey iGaming Dashboard — July 2018

| By Joanne Christie
Market leader Golden Nugget continued to increase its market share in June, while Tropicana also performed well

iGaming Business and Ficom Leisure are pleased to present the New Jersey iGaming Dashboard, providing revenue and product metrics on the state's regulated market.

The data is updated monthly following the official release of figures from New Jersey's Division of Gaming Enforcement.

Although June's online gaming revenue was down on the previous month, it was up 10.4% on the same month the previous year.

It's possible that punters' attention was elsewhere last month given the second half of the month saw the opening up of legal sports betting in the state. 

If indications so far are anything to go by, the New Jersey sports betting market looks promising – New Jersey Division of Gaming Enforcement figures showed that gross sports betting revenue hit almost $3.5m in the just over two weeks of June it was legal.

Returning to the online market, Golden Nugget continued to increase its market share, which rose to 36.9% last month. Tropicana also performed well, growing its share from 14% in May to 15.9%.

Caesars Interactive was the biggest loser last month, with its share falling more than two percentage points from 16.8% to 14.6%. Resorts Digital and Borgata also lost ground, albeit at a less pronounced rate.

It's worth noting that within the five top operators by market share, there are a number of brands that sit under each licence.

For Borgata these include its own brands — Borgatacasino.com and Borgatapoker.com — as well as NJ.Partypoker.com, palacasino.com, palabingousa.com, playmgmcasino.com, playmgmpoker.com and scorescasino.com. Caesars' licence extends to CaesarsCasino.com, HarrahsCasino.com, WSOP.com and the 888 US brands: us.888.com, us.888poker.com and us.888casino.com.

Golden Nugget's includes GoldenNuggetCasino.com, nj-casino.goldennuggetcasino.com, betfaircasino.com and playsugarhouse.com, while Resorts Digital's covers its own brand — resortscasino.com — as well as those of PokerStars (pokerstarsnj.com) and Mohegan Sun (mohegansuncasino.com). Finally, as well as tropicanacasino.com, Tropicana's licence also includes virgincasino.com.

Ficom Leisure also provides exclusive monthly estimates on the Italian online market in the Italy iGaming Dashboard, including operator market shares across casino, sports betting and poker. It also provides quarterly figures on the Spanish online market in the Spain iGaming Dashboard and on the Danish online market in the Denmark iGaming Dashboard.

A European corporate advisory firm, Ficom Leisure is a specialist in all segments of the betting and gaming sector.

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