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New Jersey iGaming Dashboard — September 2018

| By Joanne Christie
Early turnover figures for both land-based and internet sports betting indicate the New Jersey betting market is on a clear upward trajectory  

iGaming Business and Ficom Leisure are pleased to present the New Jersey iGaming Dashboard, providing revenue and product metrics on the state's regulated market.

The data is updated monthly following the official release of figures from New Jersey's Division of Gaming Enforcement (NJDGE).

Last month saw the beginning of online sports betting in New Jersey, albeit it was something of a staggered start with only Resorts Digital offering internet betting on August 1. Borgata and Golden Nugget kicked off their internet offerings on 22 August and 23 August, respectively.

As yet, the NJDGE has yet to make online sports betting GGR figures available, but the turnover figures for both land-based and internet betting provide some clues as to firstly, the growth pattern of the sports betting market and secondly, the split between retail and online.

While sports betting is clearly on an upward trajectory in the New Jersey market, online casino fell back slightly last month after a record month in July. Licensed intrastate operators collectively generated $24.8m, a 4.2% drop on the previous month but a 16.4% rise on the same month the previous year.

It was casino that led to the drop in revenues, with GGR falling to $23.0m from $24.0m the previous month. Poker remained flat in August, with no change from the previous month.

In terms of market share, Tropicana was the biggest riser last month, rising to 14.5% from 12.9% in July. New entrants Hard Rock and Ocean Resort saw their market shares rise to 1.9% and 1.6%, respectively, with their gains appearing to come from Golden Nugget, which saw its market share fall to 32.9% in August, down from 36.0% in July.

It's worth noting that within the five top operators by market share, there are a number of brands that sit under each licence.

For Borgata these include its own brands — Borgatacasino.com and Borgatapoker.com — as well as NJ.Partypoker.com, palacasino.com, palabingousa.com, playmgmcasino.com, playmgmpoker.com and scorescasino.com. Caesars' licence extends to CaesarsCasino.com, HarrahsCasino.com, WSOP.com and the 888 US brands: us.888.com, us.888poker.com and us.888casino.com.

Golden Nugget's includes GoldenNuggetCasino.com, nj-casino.goldennuggetcasino.com, betfaircasino.com and playsugarhouse.com, while Resorts Digital's covers its own brand — resortscasino.com — as well as those of PokerStars (pokerstarsnj.com) and Mohegan Sun (mohegansuncasino.com). Finally, as well as tropicanacasino.com, Tropicana's licence also includes virgincasino.com.

Ficom Leisure also provides exclusive monthly estimates on the Italian online market in the Italy iGaming Dashboard, including operator market shares across casino, sports betting and poker. It also provides quarterly figures on the Spanish online market in the Spain iGaming Dashboard and on the Danish online market in the Denmark iGaming Dashboard.

A European corporate advisory firm, Ficom Leisure is a specialist in all segments of the betting and gaming sector.

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