NFL American football franchise the Denver Broncos has linked up with Sideline Sports to launch a new interactive bingo service.
Broncos Bingo launched on August 10 and will be available to players during both home and away matches throughout the 2017 season.
The game will be integrated into the ‘Denver Broncos 365’ mobile application and offer top prizes of $500 (€425) each game and one autographed Broncos item per game.
In addition, soft drinks giant Coca-Cola has agreed to support the initiative and, as such, will offer prizes of 50 personalised Coca-Colas each game.
Ben Hunt, director of digital media at Broncos, said: “By adding Sideline Sports’ bingo to our app and partnering with Coca-Cola we’re excited to give our fans the opportunity to win prizes and engage with our games as they happen on the field.”