Nolimit City targets gambling titans with new UK licence

Online casino platform and games provider Nolimit City is targeting deals with the leading UK operators after securing a B2B licence from the UK Gambling Commission.

The company's licence allows it to offer its products to UK licensees, as well as rolling out its content with existing partners that are licensed in the country, such as MRG, Unibet, LeoVegas and Betsson. 

“The licence will help Nolimit grow into a more robust and regulated framework, allowing us to expand our client portfolio and engage some of the most well-established gambling powerhouse titans in the industry,” Nolimit director of commercial operations Malcolm Mizzi told iGamingBusiness.com.

“The UK market is one of the most mature and respected in the industry, with iconic UK-facing operators already queuing up for our games,” he added.

Mizzi explained that Nolimit's innovative slot games would be a good fit for UK operators, noting a “strong appetite for more gaming innovation” among licensees.

Nolimit is headquartered in Stockholm, but also has facilities in Malta and India, and plans to carve out market share in Sweden's re-regulated iGaming market, which opens on January 1.

Nolimit said it will be ready from day one to support customers in Sweden under the new regulatory framework, but warned “there is yet much more to be done”.

“[We will] await further instructions from the higher ups, but whatever it takes, we will be there with our fantastic games,” it said.