NYX bolsters Italian presence with Eurobet deal

NYX Gaming Group further strengthened its position in the Italian market by brokering a content deal between its Game360 platform and Eurobet.it.

Under the agreement, NYX will launch digital casino content via Game360 with the sportsbook operator.

Eurobet.it customers will gain access to titles from NYX's NextGen Gaming studio such as ‘Foxin’ Wins’ and ‘Merlin’s Millions’.

Last month, NYX secured a similar agreement in the country with Sisal.

“We continue to invest with new suppliers and NYX is the right supplier for our customer base,” Eurobet’s head of gaming Alfredo Melloni said.

“Our partnership with NYX and Game360 has enabled us to offer our players the very best in multi-supplier casino content available.”

Andrea Guzzon, general manager for Game360, added: “Our portfolio offering supports Eurobet's strategy to give their players the most comprehensive and engaging selection of mobile and desktop slot games certified for the Italian market.”

Related article: NYX’s Game360 strengthens Italian presence with Sisal deal