NYX launches content in US with SugarHouse Casino
NYX Gaming Group has extended its reach into the US market by launching its digital content with SugarHouse Casino, the online casino brand of Rush Street Interactive.
Delivered through a single integration with the NYX Open Gaming System (OGS), the content will be made available on real-money casino PlaySugarHouse.com, which is licensed in New Jersey, as well as sister social gaming site SugarHouse Casino4Fun.
As such, the deal marks the launch of the new NYX Social OGS service, which allows social casino platform operators to integrate NYX content into their social offering.
Games on offer on both websites include various titles from NextGen Gaming, the wholly-owned subsidiary of NYX, such as ‘Merlin's Millions’ and ‘Gorilla Go Wild’.
“We have been impressed by NYX’s strategic foresight to build a large library of quality mobile casino games and enable operators such as RSI to deploy these games easily on both online gambling and social gaming sites via a single integration between our proprietary igaming platform and NYX’s OGS,” Rush Street Interactive president Richard Schwartz said.
Kevin Vonasek, chief product officer Americas at NYX, added: “NYX is both excited and fortunate to be working with Rush Street Interactive.
“Richard Schwartz and his team are thought leaders in the interactive gaming space and we view Rush Street as a key strategic partner in our anticipation of further iGaming regulation in the US.”
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