Pariplay links up with Betsson

Pariplay has agreed a deal to provide a selection of its online casino content to Betsson.

Under the agreement, Pariplay’s suite of branded and original video slots will be integrated with Betsson’s online casino offering.

Content will include a range of video slot games such as ‘Atari Asteroids’, ‘Atari Star Raiders’ and ‘The Three Stooges’.

The deal has been enabled through Pariplay’s ongoing strategic partnership with iSoftBet, an existing Betsson software partner, with each company distributing the other’s content.

Adrian Bailey, general manager at Pariplay, said: “We’re delighted to see our slots portfolio offered to players at Betsson.com, a globally-recognised gaming brand.

“As we bring new games to market in 2017 and beyond, we look forward to our content having a growing impact on the brand’s player acquisition and retention.”

Related article: Pariplay hands senior role to former Playtech consultant