Play’n Go expands reach into Swiss market

Slot games developer Play’n Go has announced it is to expand its offering into Switzerland, revealing it has already agreed content deals with a number of licensed operators in the country.

Play’n Go will offer its range of certified content throughout the country, having engaged with and begun on-boarding operators in preparation for the launch.

The developer said that the expansion forms part of its ongoing growth strategy, which had also recently seen it go live in Sweden and Portugal, building on its presence in countries such as Croatia, Latvia and Lithuania.

“We aim to bring our unique brand of entertainment to as many players as possible; we are always focused on expanding with more exciting content in regulated markets,” Play’n GO chief executive Johan Törnqvist said. “We will continue to expand through 2021 and beyond.

“There are still many markets being shaped by regulation; regions like Latin America, the US and even still some parts of Europe are maturing and presenting increased opportunities, and we will always look to capitalise on opportunities.”