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Play’n GO takes on doom metal

| By Hannah Gannage-Stewart
Play’n GO reveals the thinking behind its music-led slots drive

Malta-based slots supplier Play’n GO has revealed its intention to release more music-led slots having collaborated with doom metal band Candlemass earlier this year.

In an interview with iGB’s deputy editor, Play’n GO chief executive Johan Törnqvist said creating House of Doom in collaboration with Candlemass was more rewarding than doing an IP deal, as suppliers have done previously.

“We felt that we wanted to do something else. Something with more artistic freedom and definitely more involvement of the actual band, and here we have an amazing collaboration,” he said during the video interview, which is available in full at igamingbusiness.com.

Törnqvist also commented on the rapid growth the company has experienced in recent months, leading to a recent investment in new office space at Tigne Point in Malta.

“We are investing heavily in people and, in terms of offices, we are growing pretty much everywhere that we are based today. I don’t think we will be opening any new offices in new locations, but we are definitely expanding the ones we have,” he said.

Play’n GO is a Swedish slots producer and online and land-based casino platform supplier with a strong focus on omni-channel gaming.

To read iGB’s full-length feature going behind the scenes at Play’n GO and watch the video, click here.

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