PlayOJO.com begins major marketing push in UK
PlayOJO.com has launched a television advertising campaign in the UK as part of an effort to promote its entrance into the online gaming market.
Created by the 101 advertising agency and shot by award-winning director Chris Woods, the new advert features Geoff Bell, star of films such as ‘Kingsman: The Secret Service’.
Bell plays a rogue PlayOJO employee, who ultimately resigns over the company’s policy of giving its players money back on every bet.
PlayOJO went live last month, paying back real-money on every bet, should the player win or lose their wager.
Ohad Narkis, co-founder of PlayOJO.com, said: “Working with a brilliant, intelligent and creative company like 101 was a real pleasure.
“There’s a real unique and creative approach at work that we believe will help the ad stand out in a crowded marketplace.
“Importantly, though, we have become so used to seeing ads for online casinos where the offer seems too good to be true, and it usually is.
“But this is a completely different kind of ad for a completely different kind of online casino, a better, fairer alternative to what’s currently out there.
“The key message we wanted to communicate was that with PlayOJO there are no catches; what you see is absolutely what you get.”
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