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888 extends WSOP agreement with Caesars Interactive

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888 Holdings has agreed to a multi-year extension of its exclusive B2B poker partnership with Caesars Interactive Entertainment, in a deal which sees 888 continue to power the World Series of Poker (WSOP)-branded online poker offering.
Evolution Caesars

Caesars will continue to utilise 888’s turnkey poker platform and services in the US, for its mobile and desktop versions of the WSOP online poker rooms.

The partnership will also see 888 continue to power the US market’s only interstate shared-player liquidity poker network across the states of New Jersey, Delaware and Nevada, increasing the availability of poker games and formats for customers across these states. Earlier this month, Michigan legalised inter-state poker, opening the possibility that it joins the network.

Through the agreement, 888 will also launch its next generation poker software, “Poker 8”, in the US, after launching in Europe in November. The operator said the software offers a significant advancement in user experience, including new graphics and animations and features such as multi-day and multi-flight tournaments.

In addition to powering the WSOP poker brand, 888 will also continue to supply its proprietary casino platform and content to Caesars’ online casino brands, Harrah’s and the World Series of Poker Casino in New Jersey.

Yaniv Sherman, senior vice president and head of US for 888, said: “Our partnership with Caesars has been powering the hugely popular WSOP brand online since 2013 and we are looking forward to continuing this relationship for many years to come.”

Read the full story on iGB North America.

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