Betsson will initially offer casino, sportsbook and poker services under the Europebet brand. A live casino feature will also be introduced in the coming weeks.
Europebet is the first brand to provide poker in Belarus, through its website Europebet.by.
In addition, Betsson has opened an office in Minsk, which will deal with customer service and administrative tasks.
“Building on the success of Europebet in Georgia, the expansion into nearby Belarus is a natural step in our business growth strategy,” said Pontus Lindwall, CEO of Betsson AB.
“As an operator, we will be introducing a high-quality and entertaining product, an excellent customer experience, innovative technology as well as providing multiple job opportunities through our new office in Minsk.”
Last week, Betsson reported its most successful quarter ever in EBIT, which is expected to fall between SEK375m and SEK385m (£31.5m-£32.4m/€36.8m-€37.7m) in the second quarter of 2021.