Reflex Gaming pens content deal with BetVictor Casino

Reflex Gaming has entered into a content partnership with the BetVictor Casino arm of gambling operator BetVictor.

Under the deal, BetVictor will take the portfolio of Reflex games across its entire international business.

The agreement comes after Reflex struck a similar deal with William Hill back in February, and the company also said it is close to announcing partnerships with ‘tier-one’ operators.

Mat Ingram, chief product officer at Reflex, said: “Reflex entered the digital space with a fantastic reputation for creative game content earned in bricks and mortar gaming, but as relative online unknowns.

“We took the lessons learned at ICE 2016, invested in our infrastructure, invested in the team, signed a RGS deal with Gameiom and have now secured two significant contracts with bluechip, highly-respected organisations.

“Some of the games have been designed specifically for BetVictor and will be exclusive to them. All games in the portfolio have been fully localised to BetVictor’s international requirements and are available on desktop, mobile and tablet.”

Related article: Gameiom rolls out first games with BetVictor